Posts Tagged ‘Recommended

22
Jan
09

Recommended Marketing Podcasts – AI Digital & Gen Y Marketing podcasts

Of late, I’m reading blogs less and less and turning to podcasts for my marketing news. Walking to work while listening to podcasts  gets the blood and creative  juices pumping by the time you get into the office so you can hit that inbox running at 9am. Anyway, there’s 2 podcasts in particular whose back catalogs I’ve been hitting pretty hard, because both are really good in their own way: AI Digital Marketing Podcast and the Gen Y marketing podcast.

AI Digital – their opening music sounds like it was taken from the long lost second verse of the Baywatch theme song, but the AI Digital podcast is more badass than Hasselhoff (but be warned, the content is technical, and I do verge on the geeky side of things, so ‘badass’ does not necessarily mean ‘badass’). I read marketing blogs and listen to podcasts largely to learn new stuff, and AI Digital have new stuff in trumps. Past segments have ranged from boosting open rates & click through rates on emails to Google Analytics advice – I sometimes have to listen to episodes twice because the content is so rich. Or maybe that’s just because I’m a dullard. Anyway, this podcast’s ranked in the top 10 business podcasts on iTunes.

Gen Y Marketing Podcast – Dudes are hilarious. Completely different to AI Digital, the Gen Y marketing podcast team focuses on the Australian marketing landscape, looking at marketing related news, and analysing current local domestic campaigns. And quite often flaming said campaigns too. Mercilessly. And flaming each other – they’ve got that whole witty banter thing down pat. It all adds up to a pretty good listen. For the single peeps among you, this podcast might also get you lucky – I was once laughing at this podcast while I walking down St Kilda road and a (pretty cute) lady thought I was smiling at her and smiled coyly back (I’ve got a beautiful girlfriend though – better make that clear or I’ll be sleeping in the spare room tonight… although come to think of it this woman was probably smiling more cos I was walking along laughing to myself like a goon than anything else). I’d recommend the Gen Y Marketing podcast even over the Gruen Transfer for an entertaining look at Aussie marketing.

There’s a whole bunch of other marketing podcasts out there – these are just the couple I’ve been catching up on of late that stand out. Do you have another recommendation? Share it below in the comments.

(This is the second in a series of blog posts where I’ll try to highlight good marketing resources I find among this whole tangled mess called the interwebs. Check the ‘recommended’ tag for more)

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15
Jan
09

Hubspot’s Social Media Marketing Madness

I came across this on the HubSpot marketing blog, and couldn’t help but laugh but also feel kinda defensive. It’s hard to not read too much into the way each character is drawn – I’d consider myself a ‘marketer’, and I also blog about marketing, so does that make me a pretty blonde chick or a sleezy looking suit? 🙂 Maybe I should start tweeting about pocasters that talk about marketing bloggers so I look like an Apple user.

Anyway, this cartoon is topical, as there’s a seemingly endless volume of noise out there around marketing, social media etc. It’s getting harder and harder to find those gems that deliver real value and don’t give you 90% filler to make more ad revenue / increase page rank. So moving forward, I’m going to be doing a series of ‘RECOMMENDED’ tagged posts on this blog, giving props to marketers who are doing their thing and who are providing genuinely useful content to the marketing community. I’m also toying with the idea of a series of “NOT RECOMMENDED” tagged posts (I’ll obviously come up with a catchier tag than that), where I flame people who are just adding to the noise. But that will in all likelihood be hurtful, so I’ll let the crowd decide… feel free to let me know if you’d like to see a “NOT RECOMMENDED” tag by filling in the comments section below.

Nice work, as always, Hubspot – you get the first of my “RECOMMENDED” posts for a whole lot of reasons (see below for a few). If anyone wants to see more from Hubspot (who are probably one of the best organisations I’ve come across for driving online community / knowledge sharing for marketers), check out the following:

The HubSpot blog

The Facebook group

The LinkedIn group (17,000 members can’t be wrong)

Mike Volpe’s Twitter account

Hubspot.tv (I’m slowly giving up on reading blogs… I’m finding podcasts are a much better way to keep in touch with what’s happening, and this is a podcast definitely worth checking out)

Twitter Grader (yeh, they built Twitter Grader…. and website grader….and Press Release grader.)




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