Posts Tagged ‘blogging


Hubspot’s Social Media Marketing Madness

I came across this on the HubSpot marketing blog, and couldn’t help but laugh but also feel kinda defensive. It’s hard to not read too much into the way each character is drawn – I’d consider myself a¬†‘marketer’, and I also blog about marketing, so does that make me a pretty blonde chick or a sleezy looking suit? ūüôā Maybe I should start tweeting about pocasters that talk about marketing bloggers so I look like an Apple user.

Anyway, this cartoon is topical, as there’s a seemingly endless volume of noise out there around marketing, social media etc. It’s getting harder and harder to find those gems that deliver real value and don’t give you 90% filler to make more ad revenue / increase page rank. So moving forward, I’m going to be doing a series of ‘RECOMMENDED’ tagged¬†posts on this blog, giving props to marketers who are doing their thing and who are providing genuinely useful content to the marketing community. I’m also toying with the idea of a series of¬†“NOT RECOMMENDED” tagged posts (I’ll obviously come up with a catchier tag than that), where I flame people who are¬†just adding to the noise. But that will in all likelihood be¬†hurtful, so I’ll let the crowd decide… feel free to¬†let me know if you’d like to see a “NOT RECOMMENDED” tag by filling in the comments section below.

Nice work, as always, Hubspot – you get the first of my “RECOMMENDED” posts for a whole lot of reasons (see below for a few). If anyone wants to see more¬†from Hubspot (who¬†are probably one of the best organisations I’ve come across for driving online community / knowledge sharing¬†for marketers), check out the following:

The HubSpot blog

The Facebook group

The LinkedIn group (17,000 members can’t be wrong)

Mike Volpe’s Twitter account (I’m slowly giving up on reading blogs… I’m finding podcasts are a much better way to keep in touch with what’s happening, and this is a podcast definitely worth checking out)

Twitter Grader (yeh, they built Twitter Grader…. and website grader….and Press Release grader.)


‘Marketing is a Dirty Word’ ranks 74th in the Australian Marketing Pioneers Blog Top 100

Wow, that’s one hell of a heading huh? Will never make my living as a journalist (or a copywriter)… It’s been 3 months now since I started this blog. The posts seem to come to me thick and fast at times, whilst they trickle through at others. Interestingly, the comments actually started coming in remarkably quickly for my first few posts, which means someone was reading! Now, due to the miracle of the interwebs, it seems more than just readers of my twitter feed and Laurel Papworth’s post on TwitterAgency have come across my blog – I found out today that the blog is number 74 in the AdSpace Pioneers Top 100 Australian Marketing Pioneers Blogs .

Whilst this is a kinda weird thing considering I hadn’t done any work promoting the blog (and so am pretty surprised it was even found), I am absolutely chuffed at being recognised… I have no idea if this ranking carries any weight, but I am now concerned with working my way up the ranks… At any rate, it must help the AdSpace Pioneers blog move up the Technorati scale ūüôā Big thanks to Julian Cole for including me in the list.

Technorati Tags: ,

Best URL Shortener I’ve used yet – Part 2

In a previous post, I lamented the loss of tracking data that comes with using certain URL shorteners Рthese sites are providing a great service, but at the same time, are removing some of the control you have over your data. I suggested as a partial solution to that problem, since it provides stats on how many people have clicked on the shortened URLs you create.

However, there’s another interesting addition to the seemingly ever-broadening URL shortener market – uTag. uTag¬†is Australian.¬†Sweet. It’s different from other URL shortener offerings in that it lets users raise revenue from using uTag shortened URLs, with payments being deposited into your PayPal account…¬†any uTag¬†links users click on open¬†with a drop down advertising bar in the top of your browser, hence making your link-love ad revenue supported. This might sound irritating for users, but the bar can be closed down with a click of the user’s mouse button if it annoys them. Whilst it’s probably not the right way to go for your polished, corporate marketing blogs / twitter accounts, it’s another way to monetize what you do online and effectively represents opt in ad displays, which in itself is a new concept (i.e. you can turn embedded ads on or off)

Screencast of how uTag works stolen from the uTag blog FAQ post.


Who’s Blogging, Who Isn’t: Technorati State of the Blogosphere 2008

Technorati is probably the most credible source when it comes to commenting on the state of the blogosphere, so I put great faith in the stats in the¬†Technorati State of the Blogosphere.¬† Whilst it’s shaping up to be a great 5 days of reading (the results are being released over the next 5 days), I have impossibly high standards because I’m a self important young thing, and as such¬†I have 2 ‘complaints’ (well, they’re more requests really – seriously, it’s a great read so far).

1 – Alot of the demographics supplied are traditional gender / age / nationality / socioeconomic -based snapshots.¬†which are useful but also decidedly old-hat (although it’s hard to gather, more of the good¬†information they supply on¬†behavioural segmentation of who’s blogging would have been interesting)

2 – I’d like to know more about who’s reading blogs and how. Having spoken to a room full of high school students recently, I was amazed that RSS was still a mystery to most of¬†them, and probably still too to the¬†average Joe, so it’d be interesting to know more about the other side of the blogosphere (ie readers, not bloggers, and know how many blogs they read per day, how they find¬†blogs, how they consume their data¬†etc). From a bloggers perspective, I’m more interested in knowing who my audience is rather¬†than knowing the breakdown of why people blog.

Anyway, over the next few days you can keep logging back into the website for more info:

  • Day 1: Who Are the Bloggers?
  • ( v v v to be released later this week v v v )

  • Day 2: The What And Why of Blogging
  • Day 3: The How of Blogging
  • Day 4: Blogging For Profit
  • Day 5: Brands Enter The Blogosphere
  • 06

    Twitter marketing… Who can and who can’t criticise it.

    Every man and his dog has written a blog post about why Twitter is / isn’t the future of marketing. What works / doesn’t work. Why / why not to use it.¬†Meh… I am, on the whole,¬†over it (with two notable¬†exceptions. The first is¬†an excellent, excellent Twitter-related post on Chris Brogan’s blog on how to use it to track conversations about¬†whatever topic you¬†choose¬†– it’s well worth a look. The second exception is an interesting stat¬†read on the AusDev blog about attendees for Australia’s Tech.Ed event this year –¬†the crowd¬†are tech savvy digital natives, but only 6% are¬†using Twitter… it’s still not that¬†widely used by Joe Public, but let’s not go down that rathole right now).

    I thought instead I’d throw a different spin on things and talk about whose opinions on the topic we should actually put value in, since everyone seems to have an opinion and there¬†are some ‘interesting’ theories out there¬†(the post is actually inspired by an article I came across via a friend¬†– there are many other articles out there though that I feel somewhat miss the point of twitter). I’ve kept the lists short because I’m interested to see¬†different / additional¬†views to mine (or if anyone will actually leave comments at all ūüėÄ )- please leave comments below.


    1. You get to criticise twitter if you’ve been using it for at least a month. Twitter is a “don’t knock it until you try it” kinda service. It’s definitely not¬†like Facebook status updates. It’s definitely very different to having a corporate blog, which I’ve also seen suggested.
    2. You get to criticise twitter if you check semi-regularly on the status updates of your friends / customers / idols / future stalking victims
    3. You get to criticise Twitter if you ACTUALLY participate. When I say participate, I mean that you do more than just post.¬†Broadcasting what you are doing is only part of twitter. Following what others are doing is another part of twitter, but still only a small part.¬†To truly know the benefits and downfalls of twitter as a social media or as a marketing tool, you need to be doing both, aswell as responding to other people’s tweets. It’s a near-realtime conversation medium, not a broadcast medium.


    1. You don’t get to criticise Twitter if you¬†think¬†it is a type of broadcast media
    2. You don’t get to criticise Twitter if¬†who have never tried it.
    3. You don’t get to criticise Twitter if you think you can achieve the same results with a corporate blog (I could point to some really poorly informed marketing blog posts at this point but won’t cos I’m not feeling terribly bitchy¬†today). If you think this, see “Who Can’t” point #2
    4. You don’t get to criticise Twitter¬†if you¬†have less than 5 followers (I’m willing to renegotiate this one because you might be using it to stay in touch with¬†close friends only in which case 5 followers is perfectly legitimate. However, with this being a marketing blog discussing marketing issues, you’re hardly likely to achieve your business objectives with Twitter if you’re reaching only 5 people)
    5. You don’t get to criticise Twitter if you’re¬†in an industry where using Twitter is not appropriate. For example, there’s probably not likely to be many illiterate people using twitter, so why would, say, an adult reading school¬†use it to market their wares?

    Any more suggestions? Please comment below.

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