Posts Tagged ‘blog traffic


Who’s Blogging, Who Isn’t: Technorati State of the Blogosphere 2008

Technorati is probably the most credible source when it comes to commenting on the state of the blogosphere, so I put great faith in the stats in the Technorati State of the Blogosphere.  Whilst it’s shaping up to be a great 5 days of reading (the results are being released over the next 5 days), I have impossibly high standards because I’m a self important young thing, and as such I have 2 ‘complaints’ (well, they’re more requests really – seriously, it’s a great read so far).

1 – Alot of the demographics supplied are traditional gender / age / nationality / socioeconomic -based snapshots. which are useful but also decidedly old-hat (although it’s hard to gather, more of the good information they supply on behavioural segmentation of who’s blogging would have been interesting)

2 – I’d like to know more about who’s reading blogs and how. Having spoken to a room full of high school students recently, I was amazed that RSS was still a mystery to most of them, and probably still too to the average Joe, so it’d be interesting to know more about the other side of the blogosphere (ie readers, not bloggers, and know how many blogs they read per day, how they find blogs, how they consume their data etc). From a bloggers perspective, I’m more interested in knowing who my audience is rather than knowing the breakdown of why people blog.

Anyway, over the next few days you can keep logging back into the website for more info:

  • Day 1: Who Are the Bloggers?
  • ( v v v to be released later this week v v v )

  • Day 2: The What And Why of Blogging
  • Day 3: The How of Blogging
  • Day 4: Blogging For Profit
  • Day 5: Brands Enter The Blogosphere
  • Advertisements

    The Best URL shortener I’ve used yet

    Of late, I’ve been checking twitter alot. I mean ALOT. Like 30 times a day. It’s weird, but Twitter gives so much more to me than Facebook despite it being infinitely simpler. The reason is the level of participation activity amongst Twitterers is about 10 times the activity of Facebookers – every time I view my twitter feeds, there’s a handful of new things happening. And I always get a laugh or learn something interesting about people I know.

    If you’ve ever used twitter to direct people to your blog, other people’s blogs, interesting websites etc, you’ve probably used URL shorteners. Using,, etc means you have more of your 160 characters in the twitter message for including important stuff that people actually care about. Like smiley faces, LOLspeak and exclamation marks…

    However, using URL shorteners reduces the amount of control / information you have. Here’s my 2 beefs with them.

    1. The first is that if you are driving traffic from your twitter account to someone’s blog, it would be great if you could then leave a pingback on that person’s blog to either your twitter page or your own blog. Pingbacks are important because it lets authors know they are being read. They are also important, because the author might in turn decide to share traffic with you (and at the very least will probably go to your twitter page / profile or blog). However, current URL shorteners don’t let the blogger I’m sending traffic to see who’s sent traffic his way at all. Which kinda sucks…
    2. My second beef was that I could never tell how many people had clicked my link-I can track outgoing clicks on a website that I own using AdCentre, Google Analytics, whatever. However, with (or the other aforementioned services), you don’t own the click through data any more, so you can never see how many people actually follow the shortened URL. No-one wants to be twittering into a black hole… and how do you know if you are twittering to a black hole if you don’t know how many people are actually following your links?

    Luckily, has solved this second beef of mine and has as such been dubbed “The Greatest URL Shortener of All Time According to Nick’s Worldview“… you can now see how many people are following your shortened URLs (see pic below). Neat huh?

    Now, if someone out there can just work out how I can point to someone’s blog with a shortened URL and have the pingback on their blog listed as from the URL of my selection, that’d be awesome! (and admittedly, a spammers dream come true too)

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