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The Best URL shortener I’ve used yet

Of late, I’ve been checking twitter alot. I mean ALOT. Like 30 times a day. It’s weird, but Twitter gives so much more to me than Facebook despite it being infinitely simpler. The reason is the level of participation activity amongst Twitterers is about 10 times the activity of Facebookers – every time I view my twitter feeds, there’s a handful of new things happening. And I always get a laugh or learn something interesting about people I know.

If you’ve ever used twitter to direct people to your blog, other people’s blogs, interesting websites etc, you’ve probably used URL shorteners. Using,, etc means you have more of your 160 characters in the twitter message for including important stuff that people actually care about. Like smiley faces, LOLspeak and exclamation marks…

However, using URL shorteners reduces the amount of control / information you have. Here’s my 2 beefs with them.

  1. The first is that if you are driving traffic from your twitter account to someone’s blog, it would be great if you could then leave a pingback on that person’s blog to either your twitter page or your own blog. Pingbacks are important because it lets authors know they are being read. They are also important, because the author might in turn decide to share traffic with you (and at the very least will probably go to your twitter page / profile or blog). However, current URL shorteners don’t let the blogger I’m sending traffic to see who’s sent traffic his way at all. Which kinda sucks…
  2. My second beef was that I could never tell how many people had clicked my link-I can track outgoing clicks on a website that I own using AdCentre, Google Analytics, whatever. However, with (or the other aforementioned services), you don’t own the click through data any more, so you can never see how many people actually follow the shortened URL. No-one wants to be twittering into a black hole… and how do you know if you are twittering to a black hole if you don’t know how many people are actually following your links?

Luckily, has solved this second beef of mine and has as such been dubbed “The Greatest URL Shortener of All Time According to Nick’s Worldview“… you can now see how many people are following your shortened URLs (see pic below). Neat huh?

Now, if someone out there can just work out how I can point to someone’s blog with a shortened URL and have the pingback on their blog listed as from the URL of my selection, that’d be awesome! (and admittedly, a spammers dream come true too)


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