25
Sep
09

Crowd Sourced Marketing: A Brickie wins the CGU Rap competition

I wrote a while back about CGU’s latest crowd sourcing campaign. They challenged the general public to upload a video of themselves for the chance to be featured in the next of those awesome funny CGU Rap ads (note my sarcasm there).

Well, whilst I don’t think the competition exactly took the Internets by storm, CGU announced a winner earlier today (the site had so little inbound traffic that Google Trends doesn’t have any data on it) – the competition microsite says the winner is ‘Gary’, but the video says it’s ‘Hayden the Bricklayer’. Either way, here’s the next face of CGU… the campaign seems to have worked out OK in the end, as the below clip actually works in a way, although the polished production makes me think it may have been knocked up by someone already in the industry.

My vote still goes to Mugger, the Career Criminal (vid below). Maybe a bit too controversial for CGU, but having him as the future face of CGU would have made for a much more compelling story 🙂 Good on CGU for trying though – I hope they hit their metrics with this one.

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