The Best Job in The World: Why the rest of the Reef Island campaign will flop now

First off, massive props to Tourism Queensland for their Best Job In the World campaign. I slagged it off a bit when they had the fake tattooing video incident, but this campaign is now a benchmark marketing / PR effort and the team in charge should be given a gold ticket to Willy Wonkas chocloate factory. But there’s one thing I’m tripping on – why’d they choose Ben Southall? I could go into the numerous reasons why I’d never have picked him, but I’ll let youtube do the talking for me. The first video, Ben Southall’s winning audition vid for the Best Job in the World. The second, Jeremy from PeepShow’s Big Brother audition. Can you tell the difference? Cos I’m struggling to… 🙂

EDIT: 12/5/09 – the dude/dudette who put the second video on youtube has just disabled embedding… how very prattish of him/her. So if you want to view Jeremy’s Big Brother audition tape, go to http://www.youtube.com/watch?v=L1fIHzynA04


1 Response to “The Best Job in The World: Why the rest of the Reef Island campaign will flop now”

  1. 1 Miss Bojangles
    May 7, 2009 at 7:08 pm

    Hilarious comparison Nick. Although I am pleased they didn’t just choose a blonde with big tits.

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