“Keeping the b@st@rds honest”. That was once the by-line of the Australia Democrat party, and a bi-line that has been adopted, in spirit at least, by Choice.com.au in their mission to identify and publicly name & shame questionable behaviour by corporates. I’m sure the marketers who worked on the campaigns at the various companies featured in the Shonky’s are cursing Choice right now, but I applaud the work Choice do. Because after all, someone does have to keep us honest.
Check out the awards here …
Marketing is a dirty word 
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