03
Oct
08

Crowd Sourced Ad Agencies – true marketing ROI ?

In a post about marketing ROI in the face of economic downturn yesterday, I spoke about the importance of e-marketing for delivering that ROI. It’s fairly topical then that Laurel Papworth recently started the world’s first crowd sourced Twitter advertising agency, Twitter Agency (all in the space of an afternoon too, I might add). (Edit 3/10 – included correct link for Twitter Agency above)

Originally suggested as a joke in response to the $30m media account Vodafone has on offer, Twitter Agency is an innovative idea… imagine being able to harness the collective power and experience of Influential Twitterers (still not alot of twitterers, let alone influential twitterers, in Australia compared to the states) to get your message across for a fraction of the cost of just about any other types of media out there. I don’t realistically expect Twitter Agency to be considered for the vodafone deal – the idea’s a bit too ‘out there’ for a telco – but I can definitely see them potentially getting some consulting work from companies that work with highly connected audiences.

If you’re twittering and think you know what makes a good, effective Twitterer, go to http://twitteragency.com/ to sign up as ‘staff’ for Twitter Agency… I’ve signed up and will post some stuff soon enough.

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