Archive for September 23rd, 2008


Who’s Blogging, Who Isn’t: Technorati State of the Blogosphere 2008

Technorati is probably the most credible source when it comes to commenting on the state of the blogosphere, so I put great faith in the stats in the Technorati State of the Blogosphere.  Whilst it’s shaping up to be a great 5 days of reading (the results are being released over the next 5 days), I have impossibly high standards because I’m a self important young thing, and as such I have 2 ‘complaints’ (well, they’re more requests really – seriously, it’s a great read so far).

1 – Alot of the demographics supplied are traditional gender / age / nationality / socioeconomic -based snapshots. which are useful but also decidedly old-hat (although it’s hard to gather, more of the good information they supply on behavioural segmentation of who’s blogging would have been interesting)

2 – I’d like to know more about who’s reading blogs and how. Having spoken to a room full of high school students recently, I was amazed that RSS was still a mystery to most of them, and probably still too to the average Joe, so it’d be interesting to know more about the other side of the blogosphere (ie readers, not bloggers, and know how many blogs they read per day, how they find blogs, how they consume their data etc). From a bloggers perspective, I’m more interested in knowing who my audience is rather than knowing the breakdown of why people blog.

Anyway, over the next few days you can keep logging back into the website for more info:

  • Day 1: Who Are the Bloggers?
  • ( v v v to be released later this week v v v )

  • Day 2: The What And Why of Blogging
  • Day 3: The How of Blogging
  • Day 4: Blogging For Profit
  • Day 5: Brands Enter The Blogosphere
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