I came across this on the HubSpot marketing blog, and couldn’t help but laugh but also feel kinda defensive. It’s hard to not read too much into the way each character is drawn – I’d consider myself a ‘marketer’, and I also blog about marketing, so does that make me a pretty blonde chick or a sleezy looking suit? 🙂 Maybe I should start tweeting about pocasters that talk about marketing bloggers so I look like an Apple user.
Anyway, this cartoon is topical, as there’s a seemingly endless volume of noise out there around marketing, social media etc. It’s getting harder and harder to find those gems that deliver real value and don’t give you 90% filler to make more ad revenue / increase page rank. So moving forward, I’m going to be doing a series of ‘RECOMMENDED’ tagged posts on this blog, giving props to marketers who are doing their thing and who are providing genuinely useful content to the marketing community. I’m also toying with the idea of a series of “NOT RECOMMENDED” tagged posts (I’ll obviously come up with a catchier tag than that), where I flame people who are just adding to the noise. But that will in all likelihood be hurtful, so I’ll let the crowd decide… feel free to let me know if you’d like to see a “NOT RECOMMENDED” tag by filling in the comments section below.
Nice work, as always, Hubspot – you get the first of my “RECOMMENDED” posts for a whole lot of reasons (see below for a few). If anyone wants to see more from Hubspot (who are probably one of the best organisations I’ve come across for driving online community / knowledge sharing for marketers), check out the following:
The LinkedIn group (17,000 members can’t be wrong)
Hubspot.tv (I’m slowly giving up on reading blogs… I’m finding podcasts are a much better way to keep in touch with what’s happening, and this is a podcast definitely worth checking out)
Twitter Grader (yeh, they built Twitter Grader…. and website grader….and Press Release grader.)
Marketing is a dirty word 